We didn't chase big-name influencers. We worked with 950 people who actually use the product — swimmers, triathletes, coaches. They posted. We turned the best content into Meta ads. Six months in, Effortless Swimming had an always-on ad pipeline and an affiliate line tracking to $600K+ a year.
Effortless Swimming had a real audience. Years of Brenton's coaching content built trust inside swim and triathlon communities. The goggles worked. The brand was credible.
But swim is a category dominated by Speedo and Arena — giants Effortless Swimming can't outspend, and shouldn't try to.
The play had to be different. Brenton's own content was strong — some of his videos pushed big numbers. But every new ad meant his team had to film something. You can't scale a brand on one founder's content alone. There was no steady stream of fresh creative, and the goodwill in the community wasn't turning into scalable revenue.
The job: build something that produces authentic creator content faster than the brand can use it, keeps the best creators long-term, and turns community love into real revenue — without burning founder time.
Three steps. Designed to keep working, not just to run once.
We didn't chase big-name influencers. We went deep into the niche. For Effortless Swimming that meant swimmers, triathletes, and coaches who train every week — people who use goggles in real conditions. Training, race prep, underwater, open water. In any DTC category, real users beat reach. Every time.
Every creator got the same kit: a short brief with hooks that work, a quick brand deck, examples of videos that crushed, and a few storytelling tips. After that — they made it their way. We guided. They owned the voice.
When a video performed, we got rights to it. Then it ran as a paid ad. Whitelisted. Collab posted. The strongest creators became long-term partners. One-off gifting turned into a steady pipeline.
In six months, Effortless Swimming had more real creator content than most brands make in a year — and a new revenue line to go with it.
The smaller creators went bigger. The best-performing content didn't come from big names. It came from real swimmers most agencies would have skipped.
An Olympic gold medallist and multiple World Champions posted Effortless Swimming content organically. Zero paid placement. They use the product, they posted about it. That kind of social proof can't be bought.



















It wasn't just the views. KoLabs gave us a content library our team uses every week for ads. The creator side has become one of the biggest growth pieces in the business.
We didn't get lucky. We ran a system: find people who actually use the product, send it to them, keep the best ones, turn their content into ads. The category doesn't matter. Skincare, food, fitness, apparel — same playbook.
Every month adds videos you can use for ads later. The library grows. It doesn't expire.
Creators shoot it. You pick what runs. Founder time goes back into the business.
Affiliate links, Collab Posts, paid ads — creator content turns into actual revenue.
Different categories. Different markets. Same KoLabs playbook.
Aspire Nutrition serves ADHD, autism and family communities. Totally different niche to swimming. Same system. Same result.
Maison El Nabil sells premium French-Arabian perfumery — niche audience, premium price point. We seeded 360 creators in 2 months. 200+ posted.


















Before KoLabs, we ran the influencer and paid sides of brands doing real revenue. This isn't our first creator program.
With Meta's Andromeda rollout, the algorithm decides who sees what — not your targeting. Creative quality wins. The brands beating their competition right now are the ones with deep libraries of authentic creator content. That's exactly what we build.
KoLabs isn't a big agency. We're a small family team running on tools we built ourselves — so every brand we work with gets senior attention, not a junior account manager.
Your Meta ads are dying. You need a steady pipeline of fresh, authentic creative — and your team can't film fast enough.
You're hitting CAC ceilings. You need organic distribution + an affiliate channel that compounds — without burning ad spend.
Big-name influencers don't fit your category. You need real users — and the system to find, brief, scale and retain them.
A creator engine that drives organic views and fuels your Meta ads with content that actually converts. Built and run by people who've spent $75M+ on Meta and scaled creator programs to 7 figures.
Personally done by someone who's spent $75M+ on Meta. Andromeda-ready creative diagnosis included.
Direct strategy time every month with both founders. Whatever you need that month — creative direction, community questions, growth blockers, donations & social-impact strategy.
Direct access to Kristijan's take on Andromeda — what it actually means for your brand, which creative concepts are winning, how to position your ads now that the AI does the targeting. From someone who's spent $75M+ on Meta.
Direct access to Katarina's approach for building community — exactly what she did to grow a brand community from 0 → 25K members. What works across FB, Discord, WhatsApp. Where the conversion happens.
Exclusive partner rates on the affiliate + creator tools we run for you. Compounds every month.
If we don't seed 100+ creators who accept your collab within 60 days, you get your money back.
Review the monthly creator selection. Sign off on the brief once. That's it. We handle outreach, briefing, content collection, paid setup, reporting, payments — everything. No junior account manager picking who represents your brand.
15-minute strategy call. We'll show you exactly how the system maps to your category — and walk you through month 1.
If you're DTC and your product has real users, yes — the playbook scales. Creator seeding is run by every winning DTC brand on the planet, from 7-figure newcomers to 9-figure category leaders. Same system, just different volume.
We work with brands globally and disqualify hard on the intro call. We'd rather tell you upfront if we're not the right fit than waste a month proving it.
First creators seeded within 14 days. Content starts going live in week 3–4. 100+ creators accepting your collab by end of month 2 (guaranteed). Affiliate revenue starts compounding from month 2 onward. Effortless Swimming hit $150K+ in 6 months from a standing start.
If we don't seed 100+ creators who accept your collab within 60 days, you get your money back. We guarantee what's in our control — sourcing, outreach, getting product accepted. What we won't promise: views, posting rate, virality. Those depend on the creators and your product, and we won't pretend otherwise.
On top of that, we disqualify hard before you sign — half the brands we talk to we tell to wait or go elsewhere. We're not in the business of taking money and failing.
Honestly? We don't even like calling ourselves an agency. We're a family-run team that's been operating this exact playbook for years — across our own brands and as operators inside scaling DTC.
Kristijan has spent $75M+ on Meta and led growth across multiple 7- and 8-figure DTC brands. Katarina runs influencer + community at a category-leading 8-figure DTC brand and built one of the most active brand communities in her space. Neither of us are new operators learning on your account — we're running the same playbook that's already worked.
Instagram and TikTok are the core. We handle Collab Posts, whitelisting, Reels, TikTok partnerships, and TikTok Shop as an add-on. YouTube when it fits the niche. Meta ads pipeline is built into the workflow — every winning organic post becomes a paid ad.
Sign off on the monthly brief once. Review the creator selection. That's it. We do everything else — discovery, outreach, briefing, content collection, payments, reporting.
Pricing starts at $2,000/month. Final number depends on creator volume, paid partnerships and any add-ons — quoted on the 15-minute intro call. No inflated retainers, no surprises.
For context: a decent influencer manager in-house costs $80K+/year before tools, training, and turnover. We're more experienced, faster to start, and built on real reps across 10+ brands.
No long-term lock-in. We run month-to-month. If we're not earning the retainer, you walk — no contract penalty, no claw-back. We'd rather keep clients who want to be there than chase brands trying to cancel.
15 minutes. We diagnose where your brand is, walk you through what month 1 looks like for your category, and tell you honestly if we're a fit. No high-pressure pitch. If we don't think we can move the needle, we'll say so.